● Field notes · Playbooks · AI visibility audits

Operate Shopify in the agentic era.

Weekly notes on agentic commerce for Shopify operators.

Read by operators at LEGO, SharkNinja, Panini, and 500+ Shopify brands.

Latest issue

Issue 83 · Wednesday, September 30, 2026

How shoppers search before they buy and what AI shows them

what they ask and what AI shows

Issue 82 · September 29, 2026

and where the shopper still takes over

Issue 81 · September 28, 2026

how both handle shopper's queries

Issue 80 · September 25, 2026

plus 3 prompts to try once connected