Google builds its AI shopping ads from your product feed
and Merchant Center now shows which fields it reads
Notes from the build. Claude. Shopify. Agentic commerce.
and Merchant Center now shows which fields it reads
your catalog is already live on Muse
what's there + what's missing
resulted in 4.75x higher spend
what that means for your product copy
it's live for every store
five different product ad formats
what in your catalog gets read
different formats they show up in
agents checking your UCP data
checks that matter during holiday season
and what that means for a merchant
on average what an AI agent can read
find something specific for them
and the one step that's yours to control
and what it means for merchants
Claude prompt to find what to do better
products listed might not show up in AI channels
to actually do something for them
ways to see what the queries are
how to set up scheduled tasks
the conversion gap is almost double
Actually catches your product copy
75% of those orders went to products outside Shopify's top 100 categories and the same pattern showed up everywhere else
Product Q&A, blog citations, policy answers - and what changes by category.
Merchants saw 90% more visibility in Microsoft Copilot Shopping this spring.
Fill in every metafield and a product can still be invisible to an AI shopping agent.
Not a ChatGPT or Copilot change, but it touches the exact field that decides search placement.
Here's what happens when you fix the product data.
What Shopify's product and SEO leads say about AI discovery
What OpenAI, Perplexity, Google and Walmart each did with agent checkout
One prompt scores your store. The next five fix it.
94 VIPs flagged to leave, and the lapsed tier that beats the obvious one.
Tested real shopper queries against three Shopify catalogs
Etsy, Sephora and Home Depot all play by different rules
Two Google reports on AI visibility that no one's talking about.
Claude skill that reads Shopify and Klaviyo in the same pass
Amazon, Walmart, Home Depot and more
With their own product copy
Ulta, Amazon, and Walmart's AI assistants
8 of 11 brands
Catalog diagnosis to weekly ops - prompts to run each one in Claude
The 7 prompts one Shopify operator runs every week and what each one returns.
Why most Shopify stores drop out of AI search before ranking is even relevant
Meta shows you how many times a brand duplicated a winning ad. These six prompts turn that into a competitive intelligence system.
For AI-native operators, running Shopify and Klaviyo with Claude
Your catalog decides what happens next
Notes from a recent webinar.
Prompts for the Klaviyo connector, tested on 84k profiles.
Things breaking your brand voice in Claude
Connect Claude with Shopify & start prompting
Here is the architecture underneath.
Shopify just made it easier to track your AI traffic
When you connect Claude to your Shopify store and ask it to update 50 product titles, it will do it.
A practical guide to connecting Claude Desktop to the Shopify AI Toolkit, CLAUDE.md, and the honest version of where this is today
Reviews are becoming ranking signals inside chatgpt
Your store is getting AI traffic, your analytics just can't see it.
Your product data has about 6 months to get its act together
Shopify's MCP endpoint is live on your store
They're only 25% visibility despite $100M+ in revenue and celebrity endorsements
Why ChatGPT-powered discovery is the new storefront every brand needs.
BarkBox created the pet subscription category. But when I searched "dog chews subscription " in ChatGPT...
AI Brand Audit #4: Youth to the People
How visible is Everlane when people use ChatGPT to shop for clothes?